LiveRetail • Activation

Centrepoint

Turn footfall into participation.

A retail activation turning a mall floor people passed through into somewhere they stopped to play.

The challenge

A mall has no shortage of people. It has a shortage of reasons to stop.

What we built

A focused activation designed for short, repeatable participation, readable in seconds from across an atrium.

How people participate

Shoppers step in on impulse, play, and pull the people they came with in after them.

Storyworlds lens

Discovery

Centrepoint — Turn footfall into participation.
Centrepoint · Retail • Activation
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