Commissioned ConceptFamily Sport
DADROX
Stronger together.
Commissioned Concept — designed, not produced
A family fitness concept built around cooperation rather than individual performance.
The challenge
Most fitness formats are built around individual performance. DADROX asks what happens when the result belongs to both of you.
What we designed
A design study where every challenge requires two people of different sizes and strengths to succeed as one.
How people would participate
Parent and child would complete challenges as a pair, with the result belonging to both.
Storyworlds lens
Relationships
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What would DADROX look like in your place?