Commissioned ConceptBrand Experience
Spider-Man: Brand New Day
Train like the hero.
Commissioned Concept — designed, not produced
A commissioned concept exploring how movement, play and physical challenges could bring the Spider-Man universe into the real world.
The challenge
Brand experiences often ask audiences to look. Fewer ask them to move.
What we designed
A design study translating a character's abilities into real physical challenges — agility, reach, timing — so the fiction is felt rather than displayed.
How people would participate
Visitors would move through a sequence of physical tests, earning the identity rather than being handed it.
Storyworlds lens
Identity
Start a conversation
Could something like Spider-Man: Brand New Day work in your place?