ExperienceRetail • Activation
Centrepoint
Turn footfall into participation.
A retail activation that converted passing traffic into active play, giving a familiar mall floor a reason to be lingered in rather than walked through.
- Lens
- Discovery
Worlds
Every world begins with a door.
Every project begins with a different question. Some become memorable experiences. Some become reusable systems. A few grow into living worlds.
We build only as much as the place, people and purpose require.
How we work
Not every project needs to become a living world.
01Experiences
Create a moment.
Focused experiences designed to bring people together. Made for launches, festivals, public activations, competitions, branded experiences and one-off moments.
- increase participation
- activate a space
- create memorable experiences
- encourage discovery
- bring communities together
02Progression Systems
Create a reason to return.
Reusable engagement systems that encourage repeat participation through progression, challenge and recognition. Rather than organising a new programme every month, create a system that keeps generating reasons for people to come back.
- recurring challenges
- leaderboards
- seasonal programmes
- missions and rankings
- achievement pathways
- community progression
03Living Worlds
Create somewhere people belong.
Long-term ecosystems where places develop identity, communities develop traditions, and people keep returning because they feel part of something. These combine experiences, progression and community over time.
- place identity
- community traditions
- pathways from newcomer to regular
- long-term participation
Experiences5 projects
Commissioned ConceptBrand Experience
Spider-Man: Brand New Day
Train like the hero.
A commissioned concept exploring how movement, play and physical challenges could bring the Spider-Man universe into the real world.
- Lens
- Identity
Commissioned ConceptFamily Sport
DADROX
Stronger together.
A family fitness concept built around cooperation rather than individual performance.
- Lens
- Relationships
Commissioned ConceptNature Experience
Habitat Guardians
Protect what moves through the wild.
A physical team experience exploring cooperation and movement within Mandai's natural environment.
- Lens
- Place
Commissioned ConceptPhysical Multiplayer
Silent Majority
Stay together.
A large-format physical multiplayer experience exploring cooperation, social pressure and collective movement.
- Lens
- Cooperation
Progression Systems2 projects
Progression SystemChallenge • Engagement
Bounty
Put a challenge on the board.
A reusable challenge economy where participants issue challenges, chase records and compete for evolving rewards — designed to encourage repeat participation, visible progression and friendly rivalry.
- Lens
- Progression
CreatedChallenge • Progression
Ninja Trials
Try. Fail. Return stronger.
A recurring obstacle challenge where every attempt becomes another reason to improve and come back.
- Lens
- Challenge
Living Worlds3 projects
Living WorldSport • Community • Progression
Defy Gravity
Your only opponent is who you were yesterday.
A growing calisthenics platform designed around self-mastery, competition and community, creating a pathway from discovery to participation, progression and representation.
- Lens
- Community
In DevelopmentPlacemaking • Community
XVenture Open Worlds
A place where communities open their doors.
A placemaking strategy where different communities temporarily inhabit the same venue, giving newcomers an easy way to discover and join them.
- Lens
- Placemaking
In DevelopmentPlay • Place
Forgotten Grounds
Bring overlooked places back into play.
Physical multiplayer experiences that transform familiar environments into places of exploration, teamwork and discovery.
- Lens
- Play
What’s next
What could happen here?
Some places need a memorable activation. Some need a reason for people to return. Some are ready to become something much bigger. Every possibility begins with understanding the place, the people and the purpose.